We are sexual beings, therefore are attracted to sexually related subjects, jokes, and other matters. Many companies use the sex concept in their favor, while adding a humorous element to it. Companies hope that when they create an amazing ad, it will go viral. Some companies use sexuality for their ads because it related to their product. Take for example Durex, they sell condoms so it makes logical sense to include sexuality in their advertisements.
Axe Body Spray’s pungent influence on modern men - Vox
The move to digital has meant that print ads are no longer a key part of the marketing mix, as they were for decades. Think back to the last time a print ad caught your eye. However, there is still a need for them, especially if you have a business that relates directly to a print publication. However, with more magazines now available to read digitally, the ads still need to work well. Your headline is the first line of copy your reader is going to see in your print ads.
Eight ads that shatter tired gender stereotypes
Calvin Klein just released its advertising campaign for fall , and if you ask us , it just might strike the perfect balance between considerable star power and the provocative image that's become a central part of the brand's DNA. But before you go thinking overtly sexualized campaigns are a recent development, let's take a look back at the archives. Because CK and sex have been bedfellows since the company launched nearly four decades ago, and the brand's ad campaigns have been ruffling feathers since the start. Brooke Shields was just 15 years old when she was tapped for the campaign that launched one of CK's most famous rounds of public outrage.
A new study in the Journal of Consumer Research found that ads featuring beauty products actually lower female consumers' self-esteem. Stapel Tilburg University , and Frans W. Siero University of Groningen.